The Mystery of the Arizona Desert is Alive and Well and “The Thing” is Bigger than Ever!

August 23, 2018 – Albuquerque, New Mexico

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Bowlin Travel Centers, Inc. (OTC: BWTL) is proud to announce the grand opening on Friday, August 31st of their newest museum attraction at “The Thing”, located 17 miles east of Benson, Arizona on I-10, exit 322. The museum’s exciting exhibits, including giant dinosaurs that tower overhead, are part of the journey back through time. Guests will learn how interplanetary-beings covertly influenced important moments in history and unlock the mystery of “The Thing”.

Kit Johnson, Director of Operations for Bowlin Travel Centers, stated, “We are extremely excited about this major project expansion increasing the size and scope of “The Thing” museum, which is now more than three times as big as the previous multi-building facilities. The new 100% climate-controlled museum is a MUST-SEE destination point in the Arizona desert. The expanded retail space offers hand crafted Indian jewelry, a unique variety of Southwestern merchandise, including fireworks and select museum souvenirs. We also upgraded our current Dairy Queen Restaurant operation.” Johnson concluded, “Our new 30,000 square foot facility incorporates our Dairy Queen, retail space and new museum under one roof. We look forward to serving our guests with our traditional Bowlin hospitality.”

About “The Thing”

About “The Thing” was originally owned and operated by Thomas Binkley Prince, who built a tourist stop around his oddities and interesting collection of unique items. Mr. Prince died in 1969 and the business was then under the ownership of his wife Janet for numerous years. Bowlin Travel Centers managed the operations and later added gasoline plus a Dairy Queen. BWTL subsequently acquired the business. Despite its remote desert location, the attraction has been popular; appearing in several tourist guides, on YouTube as well as being the subject of several news stories and reports over the years. Visit us at, like us on and follow us on Instagram at

About Bowlin Travel Centers, Inc.

Bowlin Travel Centers, Inc. is a public company headquartered in Albuquerque, New Mexico. The Bowlin family tradition of serving the public dates back to 1912 when the founder, Claude M. Bowlin, started trading goods and services with Native Americans in New Mexico. The family-controlled company’s principal business activities include the operation of ten travel centers, a museum, and six restaurants strategically located along well-traveled interstate highways in New Mexico and Arizona. Eight of BWTL’s travel centers offer fuel, and the company operates five Dairy Queen facilities and one SUBWAY Restaurant. All of the company’s travel centers offer a unique variety of Southwestern merchandise to the traveling public in New Mexico and Arizona. Visit us at, like us on and follow us on